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How to build an effective Tet business strategy in 2025

How to build an effective Tet business strategy in 2025

According to economic experts, consumers tend to spend heavily in the period leading up to Tet. These positive signs will support businesses in developing flexible business plans. This, in turn, will meet consumer demand and promote business growth. Let’s explore Kamereo’s Tet 2025 business strategy for all products in the following article!

What is Tet business strategy? Is it necessary?

Tet business strategy is a comprehensive plan aimed at achieving business goals before, during, or after the Tet holiday in Vietnam. This strategy needs to be built based on factors such as market analysis, business objectives, and the resources of the enterprise.

Additionally, the Tet business model will differ somewhat from monthly or quarterly business strategies. The Tet business strategy focuses on a specific period within the year and has a cyclical nature. Therefore, businesses need to prepare in advance and adjust their plans flexibly according to consumer demand each year.

Tet business strategy is essential for businesses, especially those in the consumer goods and food services sectors. Tet, or the Lunar New Year, is the most significant festive season in Vietnam, leading to a surge in shopping and consumption. Therefore, developing an effective Tet business strategy helps businesses increase revenue, expand their market, and capitalize on the festive season.

It is crucial to determine and implement the Tet business strategy well in advance
It is crucial to determine and implement the Tet business strategy well in advance

Overview of the business market during the Lunar New Year 2024

According to a report from the Ministry of Industry and Trade, the commodity market becomes more bustling at the end of 2023 as consumers prepare for the upcoming Lunar New Year. Food items, confectionery, clothing, etc. all recorded a sharp increase in demand.

However, purchasing power in early 2024 is not as high as previous Tet holidays due to the difficult economic situation. The supply of essential goods is still abundant and prices are stable. Many localities organize fairs, exhibitions and promotions to promote holiday consumption.

The food and food service group in February 2024 increased by 1.71%, contributing to increasing the overall consumer price index (CPI) by 0.57 percentage points. Specifically, the food group increased by 1.75%, contributing 0.06 percentage points to the overall CPI. The food group increased by 1.98%, causing the overall CPI to increase by 0.42 percentage points. In addition, out-of-home dining services increased by 1.04%, causing the overall CPI to increase by 0.09 percentage points.

Consumer purchasing power is quite high during the Lunar New Year
Consumer purchasing power is quite high during the Lunar New Year

According to a report from the Ministry of Industry and Trade, the commodity market at the end of 2023 is quite exciting due to shopping demand in preparation for the 2024 Dragon Festival. Total retail sales of goods and services in January 2024 are estimated to reach about VND 524,115 billion. . This number increases about 1.6% compared to December 2023 and 8.1% compared to January 2023.

Based on market developments many years ago, it is predicted that the demand for purchasing goods before the Lunar New Year 2025 will also increase sharply. However, the scale and level of growth may not be as high as the same period last year due to the impact of super typhoon Yagi taking place in September 2024.

What to sell at the end of the year?

What to sell on Tet is a common question for many people in the last months of the year. Products like Tet gift baskets, cakes, fruits, etc., are usually sought after for Tet decoration or as gifts.

Wine and beer business

According to statistics from the Vietnam Beer – Alcohol – Beverage Association (VBA), industry-wide output decreased by nearly 4% in the first 8 months of 2024 compared to the same period last year. This stems from difficulties caused by the impact of the Covid-19 epidemic and Decree 100 on regulations on alcohol concentration penalties. Therefore, if you want to invest in the wine and beer business during the Lunar New Year 2025, you need to be very careful and avoid importing too much goods compared to consumers’ purchasing power.

However, being too cautious can prevent you from preparing enough beer and alcohol for your business during Tet. To solve this problem, you should look for a reliable supplier with a large and diverse quantity of goods. If you still haven’t found the right unit, please refer to Kamereo’s services.

Some beer and wine products being sold at Kamereo:

Kamereo is one of the leading suppliers in Hanoi, Ho Chi Minh City and neighboring provinces. With more than 3,500 products, we easily meet your business needs during the upcoming important holiday. A special feature of Kamereo is that all beer and wine products are imported from the manufacturer, ensuring good quality and price. In addition, storage and delivery activities are also modernized to meet urgent demand during peak times.

Kamereo là địa chỉ cung cấp bia rượu chất lượng với số lượng lớn
Kamereo là địa chỉ cung cấp bia rượu chất lượng với số lượng lớn

Tet gift baskets for businesses and individuals

Tet is not only a time for people to share good wishes but also an excellent opportunity to give meaningful gifts. In particular, gift baskets stand out with their diversity, making them an ideal choice for both businesses and individuals. Moreover, you can customize the components of the Tet gift basket, including wine, tea, cakes, and specialty products for each region. This uniqueness is what gift baskets can offer compared to traditional gifts.

In 2024, the economic situation may still face challenges, and consumer spending mentality may become more limited. In this context, doing business with Tet gift baskets, especially high-quality products from Vietnam, with attractive packaging and affordable prices, could be the optimal choice to meet market demand.

What to trade for Tet Lunar New Year
What to trade for Tet Lunar New Year

Trading in ornamental plants and fruits for Tet

Every year, the demand for decorative ornamental plants and fruits such as kumquats, peaches, apricots, chrysanthemums, chrysanthemums, orchids, etc. is always quite high, especially when Tet approaches. This is a great opportunity for business people in this industry to earn large revenues.

To ensure quality products, you need to choose reliable plant suppliers to attract customers looking to buy decorations during Tet. Besides, providing care, maintenance or delivery services is also an important factor to increase competitiveness.

In addition to selling at stores or gathering points, online sales such as e-commerce, social networks (Facebook, Zalo, Tiktok,…) or sales websites are also becoming a trend. These platforms help you reach a wider customer base.

⚠️ Note: The time to prepare and sell ornamental plants and fruits usually starts around November and December of the lunar calendar. This is the time when people start shopping for Tet.

Tet flower market has become a beauty of Vietnamese culture
Tet flower market has become a beauty of Vietnamese culture

Tet fashion business

As Tet approaches, the fashion market becomes more vibrant, as the demand for buying new clothes increases. Therefore, choosing to do business in this field may be a reasonable decision for your business.

Additionally, this is the answer to the question of what to sell online near Tet. Fashion items can be sold online and offline depending on your scale and financial capabilities. The key to success in this field is:

  • Choosing a stable and reasonably priced supply source to create favorable conditions for business.
  • In the fierce competition in the fashion industry, it is crucial to offer a reasonable price for the product.
  • Fashion business needs a diverse and trend-following product line. Many predictions suggest that the dominant color in fashion in 2024 is emerald green – considered a symbol of wealth, elegance, and power.
Tet business strategy with fashion products
Tet business strategy with fashion products

Food business on Tet holiday

Based on the Tet market overview of previous years, the Tet food business is a potential market. Traditional dishes such as banh chung, banh tet, Tet jam and specialty dishes play an important role in Vietnamese Tet feasts. To attract consumers, you can develop more processed products such as homemade jam, vegan and organic products in line with modern consumer trends.

The key to success in this business model is quality assurance. Accordingly, you need to strictly comply with food hygiene and safety regulations from processing, storage to transportation to protect consumer health. This will help build trust and retain customers in the long term. Finally, reasonable prices and early preparation will help you maintain a stable supply throughout the Tet season.

Tet food is an indispensable part of the feast
Tet food is an indispensable part of the feast

Trading in Tet decorations

This is a potential market but competition is quite high, especially during the Lunar New Year. Decorative products such as lanterns, couplets, apricot blossoms, peach blossoms and feng shui items are often purchased by people to decorate their homes and create a cozy Tet atmosphere. To be successful in this field, you need to grasp consumer trends and provide innovative and diverse products, while ensuring quality and safety.

Consumers often tend to decorate their homes to welcome a cozy Tet
Consumers often tend to decorate their homes to welcome a cozy Tet

Business of lucky money envelopes

Tet lucky money is a cultural beauty preserved to this day. Therefore, the purchasing power of lucky money bags often increases sharply at the end of the year to prepare for the Lunar New Year. This makes the lucky money bag business model become a delicious and lucrative piece of cake.

Red envelopes are not only used to celebrate the coming of age but are also a meaningful gift during Tet, bringing luck and fortune to the recipient. Therefore, providing lucky money envelopes with a variety of designs, materials and colors is an important factor to attract customers. Don’t forget to regularly update design trends and pay attention to environmental protection factors when choosing materials for sustainable development.

The lucky money bag business brings a stable source of income during Tet
The lucky money bag business brings a stable source of income during Tet

The on-demand Tet calendar business is a quite special but potential market when people are looking for meaningful and unique gifts. Furthermore, this field is quite diverse, including many different types from desk calendars, wall calendars to mini calendars to suit all customer needs.

One of the important factors in the on-demand Tet calendar business is design. Calendar models can be printed according to Tet themes, with bold traditions such as: images of Mr. Cong, Mr. Tao, apricot blossoms, peach blossoms or feng shui images. In addition, you can also provide calendar printing services according to customers’ own images and messages including: corporate calendars with logos, information or anniversary calendars for special events.

In addition, providing Tet calendars upon request can also be combined with other gifts such as lucky money envelopes, fresh flowers or feng shui items. This creates meaningful and practical Tet gift sets for customers.

You can provide on-demand calendar printing services for the New Year
You can provide on-demand calendar printing services for the New Year

Pet-sitting service during Tet

This is an urgent solution in big cities when many families traveling or returning home cannot take care of their pets themselves. This service is not simply pet care, but also provides full care facilities from diet, exercise, to medical care if needed.

Popular types of pet-sitting services in the world include: pet-sitting services at professional facilities, “pet-sitting” services at customers’ homes, etc. In particular, many places also have pet-sitting activities. Have fun and interact to help pets not feel abandoned during Tet.

Pet-sitting services during Tet need to focus on factors such as: comfortable space, cleanliness and staff knowledgeable about pet care. Some places also add high-end services including: spa, bathing and periodic health checks for pets during care.

Pet sitting during Tet is quite popular in big cities
Pet sitting during Tet is quite popular in big cities

Open parking spots on Tet holiday

Opening parking spots during Tet is a practical business idea, meeting the high demand of people and tourists when city centers, flower markets, and amusement parks all become crowded. The places you can deploy must be in convenient locations such as: near residential areas, commercial centers, famous attractions or along major roads leading to the Tet event area.

To ensure security, parking locations need to be equipped with a camera surveillance system, responsible parking staff and a clear parking ticket system. During Tet, people are willing to pay more for parking services if they receive good service quality. However, prices need to be transparent with clear price lists to avoid unreasonable price increases during peak times.

Demand for parking during Tet increased at amusement parks
Demand for parking during Tet increased at amusement parks

Car washing service on Tet holiday

In the days approaching Tet, the need for car washing often increases suddenly because people believe that a clean car brings luck and fortune for the new year. This creates opportunities for car wash shops and mobile car wash services to increase revenue.

To attract more customers, you can provide additional services such as: polishing, interior cleaning, deodorizing spray or car paint protection coating. These services not only meet cleaning needs but also add value and help customers feel like their vehicles are fully cared for.

Car washing services are often of great interest in the days leading up to Tet
Car washing services are often of great interest in the days leading up to Tet

How to build a Tet business strategy in 2024

In addition to determining the business products, you also need to plan specifically to ensure achieving profit goals. Here are specific steps to build an effective Tet business strategy.

Define specific goals

Not only for Tet business strategy but every project needs specific goals for measurement and evaluation. In addition, determining a specific goal is the key to proposing and achieving desired results. The SMART model is a useful tool for completing this step, helping you set specific, measurable, attainable, realistic, and time-bound goals.

The characters in the SMART model have the following meanings:

  • S – Specific: Clearly and specifically determine a goal. For example, a Tet business goal could be to increase revenue or profit.
  • M – Measurable: Capable of measurement. For example, the goal could be to increase revenue by a specific percentage or achieve a certain profit level.
  • A – Attainable: Achievable and feasible under current conditions.
  • R – Realistic: Reflecting reality, based on current economic and market conditions. For example, with a forecast of declining GDP growth, you may choose Tet business products that are suitable for this situation.
  • T – Time-bound: Has a specific deadline. For example, set a goal to complete Tet business by the end of December to create pressure and manage time efficiently.
Tet business strategy needs specific goals
Tet business strategy needs specific goals

Market survey and analysis

Surveying and analyzing the market is an important step to determine an appropriate implementation plan for the initial Tet business strategy. You can use the SWOT model as an effective tool to identify and evaluate strengths, weaknesses, opportunities, and threats in your Tet business strategy.

  • S – Strength: Look for the advantages of your business products over competitors. Focus on two important aspects: market share and the ability to meet customer needs.
  • W – Weaknesses: Identify weaknesses in your business products and research ways to improve them.
  • O – Opportunities: Identify exploitable opportunities based on market trends during Tet.
  • T – Threats: Evaluate risks that may affect the performance of Tet business, from social, economic, political factors, and be ready to handle situations quickly and flexibly.
SWOT model helps analyze the Tet business market
SWOT model helps analyze the Tet business market

Focus on the product

After completing the survey and market research, based on the practical analysis obtained, you need to build a suitable product strategy. This includes selecting suitable products to sell during Tet, based on the suggestions mentioned above. This step will help you take advantage of specific competitive advantages and achieve business goals quickly.

In the Tet business strategy of 2023, businesses need to focus on the following factors:

  • Products with superior quality or equivalent to competitors in the market. This is to attract attention and increase sales.
  • Packaging design, along with the product, must be adjusted based on the market’s taste and demand. Because the attractiveness of packaging plays a crucial role when consumers shop during Tet.
  • The product price must be reasonable and competitive compared to competitors in the market to create a competitive advantage.
  • The product brand must have a reputation and credibility in the market, ensuring customer trust when shopping during Tet.
The product strategy is essential to create a competitive advantage
The product strategy is essential to create a competitive advantage

Multichannel Tet business strategy

Finally, Tet business strategy needs to be implemented on multiple channels. This helps you take advantage of the power of different platforms to increase efficiency in reaching customers. Accordingly, you can create content related to Tet, from decoration guides, gift suggestions to interactive challenges to attract viewers on social networks such as TikTok, Facebook and Instagram.

If you use a website, optimize SEO with landing pages and useful articles such as: “Tips for decorating your home for Tet” or “Suggestions for suitable Tet gifts.” This not only attracts organic traffic but also increases the chances of converting customers. Combined with email marketing, you can send personalized offers to customers, creating more appeal for products during peak seasons.

In addition, customer service via chatbot or Zalo Official Account will quickly support customers during peak season, helping to improve the shopping experience. Combining all of these channels helps create a seamless cross-platform shopping experience, increasing conversion rates and optimizing revenue for businesses during Tet.

You can buy and sell your products on multiple channels
You can buy and sell your products on multiple channels

Conclusion

The above are some suggestions for products and ways to develop an effective Tet 2024 business strategy. We hope Kamereo’s Tet article will provide you with useful information to increase profits. Remember to follow the Food and Lifestyle section to stay updated with the latest information!

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Nguyễn Đức Thạnh

Nguyễn Đức Thạnh

Nguyen Duc Thanh - SEO Content Writer at Kamereo with many years of experience in the field of writing. He regularly shares in-depth content about business, cuisine, technology, and life through a unique and intimate perspective. Follow Duc Thanh to join the journey of discovering interesting things through every word!View Author posts