0812 46 37 27
Not only to meet daily needs, cuisine is a unique culture. Besides, the culinary industry also changes depending on the time and the needs of diners. Join Kamereo in predicting culinary trends in 2024.
Vegetable-based dishes take the spotlight
The vegan culinary trend has become popular worldwide and has received significant attention from communities. Recently, the global market research company Mintel announced the results of its study on human food consumption trends. Accordingly, an increasing number of people are shifting towards consuming plant-based products such as mushrooms, nuts, beans, etc., instead of animal meat in their daily diets.
Nutrition expert Katie Trant shares her support for this culinary trend. Additionally, she emphasizes that essential sources of protein, fiber, and nutrients can still be provided from vegetable sources.
In Vietnam, more and more consumers are interested in vegetarian dishes, not only on Buddhist holidays or festivals. With the advantage of being an agricultural country, vegetarian restaurants and eateries in Vietnam are showcasing creativity by utilizing locally available ingredients to create unique vegetarian dishes with the distinctive flavors of Vietnamese cuisine.
Soup becomes a global culinary trend
Today, there is an increasing demand for healthy and convenient food. This has made soup a favorite dish for many people. During soup preparation, various leftover vegetables can be creatively utilized. Moreover, Jenny Zegler, Director of Food and Drink Research at Mintel, predicts that 2024 will be the “year of soups” due to their convenience in preparation and nutritional value.
Spicy cuisine is popular
The Gaze Media suggests that dishes with varying degrees of spiciness can boost the sales of many spices and related foods. Diversity expands not only in terms of variety but also in terms of presentation.
Currently, black pepper oil is quite popular worldwide. In Vietnam, black pepper oil is favored for its strong spicy aroma as well as its health benefits, such as detoxification, digestive support, fat reduction, and blood circulation enhancement.
“Fine dining” becomes “trendy”
Indulging in luxurious dishes with small portions is a trend that is spreading through the TikTok social media platform. According to the Daily News, many people are currently enjoying luxurious meals with very small portions mainly for the experience.
Previously, salted fish eggs were considered a luxurious culinary experience. However, nowadays, it has become a popular light dish when served in small portions. This way of enjoying food focuses mainly on aesthetics and experience rather than the purpose of “eating to fullness”.
“Healthy” culinary trend
The healthy culinary trend, beneficial for health, is increasingly dominating the lives of Vietnamese people. People are becoming more concerned about the origin, quality, and nutritional value of food rather than just its delicious taste. This is most evident through consumer choices, especially in the context of increased exercise activities such as yoga, pilates, and gym.
Moreover, this trend not only focuses on using healthy foods but also on the clever combination of food groups to ensure adequate nutrient supply for the body. Consumers are also increasingly limiting consumption of oily foods, refined sugars, and processed foods to maintain a healthy lifestyle.
Regional culinary trends
In the context of various culinary trends being of interest to the youth, food tour activities have become a prominent trend, attracting many people who want to explore unique dishes from different regions. This trend is not only a way to enjoy local cuisine but also an experience to learn about the identity, history, and culture there.
Recognizing this value, culinary tourism trends are rapidly developing, focusing on promoting and attracting tourists to have the opportunity to experience unique local dishes. Specialties such as: “Go fish salad” (Kien Giang), “Sen spring rolls” (Dong Thap), “Crab noodle” (Hai Phong), “Dry pho” (Gia Lai),… are all attractive destinations highly appreciated by tourists when they explore new lands.
Fusion culinary trend
For those familiar with the F&B industry, the Fusion culinary trend is no longer unfamiliar. This is a delicate, creative combination of different culinary backgrounds to create new and unique dishes, aiming to provide diners with unique and fresh experiences. Therefore, it is expected that the Fusion cuisine trend will continue to grow strongly in the future.
By combining the essence of Vietnamese cuisine with other culinary backgrounds, Fusion cuisine provides more familiar flavors for Vietnamese people. Especially, some creative chefs have used wine in preparing Vietnamese dishes and applied presentation methods from other countries. This not only diversifies tastes but also enriches Vietnamese cuisine.
Street food culinary trend
Street food, or Street food, plays an important and indispensable role in the unique culinary culture of countries around the world. In fact, street food culture in Vietnam is very popular and highly appreciated for its sidewalk stalls, street vendors, as well as unique local dishes of the tropical region.
What makes street food dishes attractive is their diversity, excellent flavors, and reasonable prices. Not only a place to enjoy unique cuisine, street food stalls are also ideal places for young people to gather and share stories with each other.
Online kitchen – culinary trend 2024
Thanks to the development of Industry 4.0, online food ordering has become a popular culinary trend and has spread widely in today’s consumer community. Vietnamese people are increasingly shifting from the habit of going to eateries, restaurants to ordering food through phone apps or websites and receiving them at their doorstep in a short time.
In particular, the number of users of online food ordering apps is continuously increasing, and the value of each order has also increased significantly. At the same time, online food menus are not only diverse in types but also in prices and attractive promotions, providing buyers with flexibility in choosing from affordable to premium and luxurious dishes.
Combining past and present
The combination of traditional and modern cuisine is becoming an undeniable trend in today’s era. This aims to innovate, honor, and preserve the cultural and culinary values from previous generations. However, chefs need to undergo a meticulous research process and have a deep understanding of both fields to be able to perform the “old and new” combination.
They need to utilize traditional ingredients and cooking methods, combine them with modern techniques and technologies to create new, unique dishes while still preserving the distinctive characteristics of Vietnamese cuisine.
Unique culinary trend
The trend of experiencing unique culinary experiences is becoming increasingly popular, especially among the youth. Their openness and love for exploration play an important role in the development of the F&B industry. The young generation not only desires to enjoy delicious dishes but also wants to experience unique culinary experiences.
For example: Many young people are willing to travel to Ha Giang to enjoy the “Cháo ấu tẩu” dish – a specialty of the Mong ethnic people. Or venture into the Mekong Delta to discover the “Tung lo mo” dish – a unique culinary creation from lard and beef.
Read more:
Above is a compilation of 11 culinary trends that could shake up the F&B market in 2024. All information in the article is speculative, so not all trends are certain to materialize. Follow Kamereo’s Food trends section for more updates.
