Getting rich from selling vegetables and fruits, an opportunity to earn billions annually

Selling vegetables is a business activity that can yield significant profits for convenience stores, supermarkets, etc. This fresh product is widely used in daily life, offering numerous health benefits. Additionally, vegetable and fruit business can extend to B2B distribution. Let’s explore the secrets of getting rich from selling vegetables in the following article with Kamereo!

Table of Contents

1. Step 1: Identify the target customers
2. Step 2: Research the vegetable and fruit market
3. Step 3: Create a detailed business plan
4. Step 4: Prepare capital
5. Step 5: Seek reputable sources of goods
6. Step 6: Diversify the vegetable and fruit business
7. Step 7: Develop a plan to address inventory issues
8. Conclusion

Step 1: Identify the target customers

Determining the target customer plays a crucial role in any vegetable and fruit business model. This step helps business owners and stores better understand which demographics are most interested in and likely to consume their products or services.

To accurately identify the target customers, understanding demographics, buying psychology, and the Decision Making Unit (DMU) is essential. Applying this knowledge helps create a clear profile of the customer group to target.

Example: If you open a vegetable store in a market, your primary target will be residents in the nearby area with average income. Conversely, if you open a store in shopping centers, the target customers may be office workers and residents in that area. Understanding the target customers helps optimize business strategies and serve customers more effectively.

Step 2: Research the vegetable and fruit market

The next step in preparing to sell vegetables is market research, a crucial stage in the vegetable and fruit business strategy. With a population of nearly 100 million people, the annual consumption of vegetables and fruits is significant. Therefore, conducting research helps businesses choose market segments and accurately identify target customers.

Here is a guide to support the vegetable market research process:

• Step 1: Identify your target customers.
• Step 2: Survey the spending, income, and social status of your target customers.
• Step 3: Identify consumer needs and choose products suitable for each customer group.
• Step 4: Research competitors in the industry.
• Step 5: Choose a vegetable and fruit business model that aligns with the information gathered from the research process.

This way, business owners can build an effective business strategy and optimize relationships with customers.

Step 3: Create a detailed business plan

Creating a business plan is a crucial step in the vegetable and fruit sales process to ensure efficiency in business operations. Whether operating on a small scale or a large store, building a plan is essential.

A comprehensive business plan should include:

• Business idea: A detailed description of your business idea and how it reflects market demand.
• Market research and analysis: Synthesizing information from market research, analyzing influencing factors to clearly define the target customers and competition in the industry.
• Identifying the business model: Describing how you will organize and operate the organizational structure and operational processes.
• Financial planning: Setting up a detailed financial plan with projections for income, expenses, and profits.
• Advertising plan: Determining advertising and marketing strategies to attract and retain customers.

Implementing a comprehensive business plan increases the likelihood of success and minimizes risks in your business operations.

Step 4: Prepare capital

To start a clean vegetable and fruit business, capital is considered the most critical factor. This resource helps you implement business plans and bring products closer to consumers. Therefore, the amount of owner’s capital needed will vary depending on the specific business model.

In the case of opening a small stall, the initial cost may not exceed 10 million VND. However, when deciding to open a store, careful calculations are necessary, including rent, store decoration, and investment in necessary equipment. The minimum fee for the initial stage of a not-so-large scale can be around 150 million VND.

Step 5: Seek reputable sources of goods

Currently, wholesale vegetable suppliers often prioritize personal benefits, frequently using growth-promoting agents combined with plant protection chemicals to achieve quick profits. For consumers, distinguishing between natural and chemically exposed foods becomes challenging visually. Moreover, consuming these products without careful processing can have long-term health implications.

If you are struggling to find a reliable source for clean fruits and vegetables, consider checking out products at Kamereo. We ensure a source that complies with clean food regulations VietGap.

In addition, our source of clean produce comes from top-quality farms in Da Lat and provinces in the Mekong Delta. This provides you with a variety of product choices based on your business model. Furthermore, Kamereo utilizes modern logistic technology, ensuring swift and accurate delivery to your store.

Kamereo currently supports shipping for orders from 400,000 VND for Ho Chi Minh City and Binh Duong province. Moreover, customers with invoices exceeding 20 million VND are eligible for a cashback of up to 1%.

Step 6: Diversify the vegetable and fruit business

In addition to providing seasonal products, you can expand your product portfolio by including various vegetables and fruits to meet diverse customer demands. To enhance the store’s attractiveness and appeal to a broader customer base, consider not limiting yourself to fresh produce. You can also add dry goods, spices, and more to your product list.

This can help enhance the store’s appeal and attract a larger customer base. However, it’s crucial to ensure that the quality of the products is maintained at its best. This ensures customer satisfaction and high reliability when shopping at your store.

Step 7: Develop a plan to address inventory issues

Inventory management is often a significant challenge for businesses dealing with clean vegetable and fruit trade. If products are stored to sell the next day, the quality may deteriorate, and consumers can easily recognize the condition of the vegetables and fruits. This not only affects the store’s reputation but also reduces customer satisfaction.

Clearance of vegetables and fruits at a discounted price to avoid leftover inventory is a solution adopted by many stores. The best time to implement this is close to closing hours, ensuring that your goods are always fresh. However, this can be a double-edged sword, as customers may only buy during discounted periods. Therefore, consider a pricing strategy to determine an appropriate discount level to maintain capital for business reinvestment.

Read more:

• Beautiful and Attractive Fruit Display Techniques for Increased Sales
• Details of the latest Law on Food Safety number 55/2010/QH12
• Latest 2024 food supply contract template for the company

Conclusion

Above is a guide to the steps in the vegetable and fruit trade synthesized from successful stores in the market. We hope this article helps you build an appropriate business strategy and quickly gain profits. Don’t forget to follow Kamereo’s Business Tips section for more useful information!