Thanks to the year-round cool climate and nutrient-rich soil, Dalat is famous for its fresh, high-quality vegetables and fruits, offering a promising business opportunity. However, to fully grasp this potential, entrepreneurs need to equip themselves with a comprehensive Da Lat fruits and vegetables business. Let’s explore the detailed secrets and comprehensive business handbook from A to Z compiled by Kamereo below!
Potential of Dalat Vegetable and Fruit Business
The Dalat clean vegetable business offers many notable potentials, driven by current market factors and consumer trends. Here are the key aspects that create this potential:
Large Market Demand
In major cities like Ho Chi Minh City and Hanoi, the demand for clean, organic, and safe vegetables and fruits is on a strong growth trajectory. This opens up a large and promising market for high-quality vegetable and fruit products originating from Dalat.
Consumer Trend Focusing on Health
The increasing awareness of the importance of health drives consumers to prioritize agricultural products with clear origins and safe production. Simultaneously, the “farm to table” trend is developing strongly, emphasizing the freshness and quality of food, which will create many sustainable growth opportunities for the Dalat vegetable industry.
Diverse Distribution Channels
The growth potential of Dalat vegetable and fruit businesses is also boosted by the diversity of different distribution channels, including:
- Direct Channel: Collaborating with restaurants, vegetarian eateries, and high-end food and beverage (F&B) service establishments that demand a stable supply and superior product quality.
- Modern Retail Channel: Distributing products through supermarket systems, clean food store chains, and convenience stores, meeting the diverse shopping needs of consumers.
- Online Channel: Leveraging online platforms and social networks such as TikTok, Facebook, and ShopeeFood to reach potential customers, expand business scope, and optimize costs.

Advantages of Dalat Vegetable Business
Besides the outstanding potential, choosing to do business in Dalat clean vegetables also possesses many notable competitive advantages, creating favorable conditions for sustainable business development, such as:
- Stability of Supply: Dalat has a unique climate, allowing year-round cultivation of vegetables and fruits, ensuring a stable supply for business operations.
- Price Advantage: Compared to imported vegetable and fruit products, Dalat vegetables and fruits have a competitive price advantage, creating favorable conditions for building an attractive pricing strategy.
- Direct Cooperation Capability: Directly accessing and connecting with farmers and cooperatives in Dalat helps businesses optimize the supply chain, control quality, and build sustainable relationships.
- Brand Development Potential: Dalat is already famous for its high-quality vegetable products, which opens up great opportunities for building a distinct brand, focusing on factors such as clean vegetables, organic vegetables, or other local specialties.

What Preparations Are Needed to Start a Dalat Vegetable and Fruit Business?
Here are the key factors that need careful preparation when you harbor the intention to do business in Dalat clean vegetables:
Finding Reputable Suppliers in Dalat
Kamereo is the optimal solution for businesses seeking a reputable supply of vegetables and fruits in Dalat. We cooperate directly with VietGAP-certified farms and also own a large 10-hectare farm. Here, every care process is meticulously carried out, ensuring that each product is always fresh, clean, and absolutely safe from the sowing stage.

In addition, Kamereo has built a strategic vegetable and fruit purchasing center in Duc Trong, helping to access an abundant and diverse supply of fresh agricultural products every day. Furthermore, to maintain the quality of vegetables and fruits, Kamereo’s transportation system is equipped with modern refrigerated trucks, ensuring that vegetables and fruits are quickly transferred to two major distribution centers in Tan Binh and Nha Be.
Besides, Kamereo also focuses on investing in advanced refrigeration systems throughout the supply chain, from the farm to the partner. As a result, vegetables and fruits are always delivered to customers just one day after harvest, preserving the full natural fresh flavor as if they were freshly picked.
Cabbage Da Lat
16,000đ/KILOGRAM
19,000đ/KILOGRAM
Cabbage Da Lat (10kg/ Pack)
155,000đ/PACK
187,500đ/PACK
Spinach Da Lat 500g
27,000đ/PACK
30,500đ/PACK
Mizuna Mustard Da Lat Hydroponic 500g
30,000đ/PACK
33,500đ/PACK
Napa Cabbage Da Lat
15,000đ/KILOGRAM
19,500đ/KILOGRAM
Napa Cabbage Da Lat (10kg/ Pack)
145,000đ/PACK
174,500đ/PACK
Kale Da Lat
39,000đ/KILOGRAM
46,000đ/KILOGRAM
Thyme Da Lat 100g
27,000đ/PACK
35,000đ/PACK
Green Onion Da Lat
49,000đ/KILOGRAM
62,000đ/KILOGRAM
Rosemary Da Lat 100g
27,000đ/PACK
33,000đ/PACK
Oba - Japanese Shiso (100Pieces/ Box)
69,000đ/BOX
86,500đ/BOX
Parsley Da Lat 100g
10,500đ/PACK
12,500đ/PACK
Hokto Maitake Mushroom 100g
29,000đ/PACK
34,000đ/PACK
Kamereo Fresh Japanese Shiitake Mushroom Da Lat Big Size 200g
31,000đ/PACK
34,500đ/PACK
Kamereo Fresh Japanese Shiitake Mushroom Da Lat Medium Size 200g
22,000đ/BOX
27,000đ/BOX
Sweet Basil Da Lat 100g
27,000đ/PACK
32,000đ/PACK
Arugula Rocket Da Lat 200g
39,000đ/PACK
49,500đ/PACK
Frisee Lettuce Da Lat Hydroponic
61,000đ/KILOGRAM
69,500đ/KILOGRAM
Frisee Lettuce Da Lat
54,000đ/KILOGRAM
65,500đ/KILOGRAM

Red Lollo Rossa Lettuce Da Lat Hydroponic
51,000đ/KILOGRAM
56,500đ/KILOGRAM
In particular, we are committed to bringing practical economic benefits to our partners through competitive pricing policies and attractive promotion programs. The fast and flexible door-to-door delivery service is also a major plus, ensuring that vegetables and fruits are always transported to the required location in the freshest condition.

Calculating Transportation and Cold Storage Costs
For the Dalat vegetable and fruit trading business to be effective, the following important cost items need to be calculated and estimated in detail:
- Transportation Costs: Identify suitable transportation options (trucks, shipping services) and estimate the associated costs from Dalat to your business location.
- Cold Storage Costs: Depending on the characteristics of each type of vegetable and fruit and the expected storage time, you need to assess the need for cold storage equipment such as cold rooms or chillers. Based on this need, you need to estimate the initial investment cost for equipment and regular operating costs (e.g., electricity).
- Other Costs: In addition, you need to estimate other costs such as rent (if applicable), labor, packaging, and any incidental expenses.

Registering Business License and Food Safety and Hygiene Certificate
Completing legal procedures is an important step in building trust with customers. Therefore, before starting, you need to register a business license in accordance with current legal regulations, ensuring legal business operations. Next, registering a certificate of eligibility for food safety and hygiene (ATVSTP) will be essential to prove that the establishment meets hygiene standards and protects consumer health.

Marketing Plan and Clear Target Customer Positioning
To build a successful vegetable and fruit trading strategy, you need to implement a well-structured marketing plan alongside clearly defining your target customer. Specifically:
- Marketing Plan: Businesses need to build an effective product promotion roadmap, combining online and offline channels:
- Online Channels: Focus on building a presence on popular social media platforms and designing a professional, user-friendly website to introduce products and interact with customers.
- Offline Channels: Use traditional media such as flyers to directly reach consumers in target areas and implement point-of-sale advertising to attract the attention of potential customers.
- Target Customer Positioning: Accurately identifying the target customer that the business aims for plays a fundamental role in every vegetable and fruit business model. This step provides a deep understanding of those who are most likely to be interested in and consume the business’s products or services regularly. To achieve this, businesses need to carefully analyze the following factors:
- Demographics: Research basic customer characteristics such as age, gender, education level, occupation, income, and geographic location.
- Purchasing Psychology: Understand customer attitudes, beliefs, values, lifestyles, and shopping behaviors, thereby adjusting the message and approach accordingly.
- DMU (Decision Making Unit): Identify the people involved in the product purchase decision-making process, including initiators, influencers, deciders, buyers, and users.

Experience in Dalat Vegetable and Fruit Business
To successfully trade in Dalat specialty vegetables and fruits, entrepreneurs need to equip themselves with certain practical experiences:
Start Small to Test the Market
Starting with a moderate business scale allows entrepreneurs to assess the actual market demand, customer response to products, as well as the effectiveness of distribution channels. This phase helps minimize risks and gather valuable information to adjust the business strategy accordingly.
Focus on Quality and Transparent Origin
Superior quality is the key factor in building customer trust and loyalty towards Dalat vegetables and fruits. At the same time, providing transparent information about the origin, farming process, and relevant certifications not only meets the increasing demand of consumers for food safety but also increases the value of the product.

Invest in Branding and Product Story
In a competitive market, investing in building a strong brand and telling a compelling product story is crucial to create differentiation and emotional connection with customers. The story can revolve around the land of Dalat, dedicated farmers, or a special production process, contributing to enhancing the perceived value and customer preference for the product.
Summary
In summary, the A-to-Z Da Lat fruits and vegetables business compiled above are hoped to be a useful guide for those who are nurturing plans or are currently operating in this field. To directly experience fresh, high-quality vegetables and fruits from Dalat, don’t hesitate to visit the F&B Business Tips category and shop at Kamereo today!
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