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Which country is Saigon beer from? When was it first produced?

The country of origin of Saigon beer is no longer a distant topic for all of us, especially those interested in beer and alcoholic products. However, do you really know about this canned beer brand? Let’s find out about the Saigon beer brand in the following article with Kamereo Blog!

Table of Contents

  1. Which country is Saigon beer from? Introduction to Saigon beer
  2. History of the formation and development of Saigon beer
    1. Period 1875 – 1910: Initial formation and development
    2. Period 1910 – 1945: Strong development
    3. Period 1945 – 1975: Development during wartime
    4. Period 1975 – 2018: Development after national reunification
    5. Period 2018 – present: New development
  3. Why did Saigon beer come under Thai ownership?
  4. Latest Saigon beer price list
  5. Where to buy wholesale Saigon beer from a reputable source?
  6. Some frequently asked questions about Saigon beer
    1. What year was Saigon Green Beer produced?
    2. Which company does Saigon beer belong to?
    3. Who owns the Saigon beer brand now?

Which country is Saigon beer from? Introduction to Saigon beer

Saigon beer is a product of the brand Vietnam
Saigon beer is a product of the brand Vietnam

Summary of information about Saigon beer:

Brand Name

Saigon Beer

Owner

Saigon Beer – Alcohol – Beverage Corporation (SABECO)

Year of establishment

1875

Beer type

Lager beer

Alcohol content

4.3%

Color

Pale yellow

Taste

Rich, delicious, slightly bitter

Ideal temperature

5 – 10 degrees Celsius

Can size

330ml

Price

Approximately 12,600 VND per can

Saigon beer is a product of the Saigon Beer – Alcohol – Beverage Corporation (SABECO), Vietnam. SABECO is famous for producing many famous and popular beer brands in Vietnam. Saigon Beer’s products include:

  • Saigon Special Beer: The flagship product of Saigon Beer, with a delicious, rich flavor, suitable for the taste of the Vietnamese people.
  • Saigon Lager Beer: Especially with a light and refreshing taste.
  • Saigon Export Beer: A premium beer product with a delicious, rich flavor.
The answer to which country Saigon beer is from is Vietnam
The answer to which country Saigon beer is from is Vietnam

In addition, Saigon beer has become an icon of the Vietnamese beer industry. Saigon Beer is the pride of the Vietnamese people and is one of the leading beer brands in Vietnam.

History of the formation and development of Saigon beer

Saigon beer has a history of more than 140 years. The brand started from a small brewery founded by Mr. Victor Larue, a Frenchman, in 1875 in Saigon. Since then, Saigon beer has gone through many ups and downs but still maintains its position as one of the most famous beer brands in Vietnam.

Period 1875 – 1910: Initial formation and development

If you are wondering when Saigon beer was first produced, this is the time of its first launch. In 1875, the small brewery of Mr. Victor Larue was named Bia HEINEKEN Saigon and mainly produced beer using Belgian technology, with a delicious and rich flavor. The brewery quickly gained popularity and became one of the most popular beer types at that time.

Saigon beer was first introduced in 1875
Saigon beer was first introduced in 1875

Period 1910 – 1945: Strong development

In 1910, the brewery was expanded and became a complete factory. In addition, the factory was equipped with modern equipment to produce beer in large quantities. Bia HEINEKEN Saigon began to be exported to many countries, contributing to promoting the image of Vietnam to the world.

Period 1945 – 1975: Development during wartime

During this period, the country was in a state of resistance and salvation. However, the Saigon beer factory continued to operate stably by supplying beer to the domestic population and the military. Bia HEINEKEN Saigon became a symbol of the resilience and optimism of the Vietnamese people during the wartime.

Period 1975 – 2018: Development after national reunification

After Vietnam reunified, the HEINEKEN Saigon beer factory was renamed Saigon Beer Factory. Furthermore, this factory was invested in equipment and production scale expansion. Saigon beer continued to be loved by the Vietnamese people and became one of the leading beer brands in the market.

Image of the old and current Saigon beer brand
Image of the old and current Saigon beer brand

Period 2018 – present: New development

In 2018, SABECO was sold to ThaiBev, a large beer and alcohol corporation from Thailand. However, SABECO is still a Vietnamese company, subject to Vietnamese law. Therefore, Saigon beer is still a brand of Vietnam.

In the renewal period, SABECO continues to invest in upgrading and expanding production scale to meet the increasing demands of consumers. Thanks to that, Saigon beer has constantly expanded its export market, contributing to elevating the Vietnamese beer brand to the world.

Saigon beer is currently one of the most famous beer brands in Vietnam. The products of this brand are loved by Vietnamese consumers for their delicious, rich, and suitable flavors for the Vietnamese palate.

Why did Saigon beer come under Thai ownership?

Saigon beer came under the ownership of Charoen Sirivadhanabhakdi, a billionaire and Chairman of the Thai beverage conglomerate ThaiBev, in December 2017. There are several main reasons for this, including:

  • The beer market in Vietnam is growing strongly. According to the statistics of the Vietnam Beer – Alcohol – Beverage Association, the beer market in Vietnam reached 4.4 billion liters in 2017. This is a potential market that attracts foreign investors.
  • SABECO is a leading beer company in Vietnam, accounting for about 40% of the market share. This beer brand has a wide distribution network across the country and owns famous beer brands such as Saigon Special Beer, Saigon Lager Beer, Saigon Export Beer, and more.
  • ThaiBev is a large beer and alcohol corporation in Thailand with a 50% market share in Thailand. Furthermore, the corporation has the experience and strong financial capacity to invest in SABECO.
The Vietnamese beer and alcohol industry is very promising for ThaiBev
The Vietnamese beer and alcohol industry is very promising for ThaiBev

After coming under the ownership of ThaiBev, SABECO has made positive developments. The brand’s revenue and profitability have both grown in recent years. This has enabled SABECO to continue to invest in upgrading and expanding its production scale to meet the increasing demands of consumers.

Latest Saigon beer price list

You can refer to the prices of some Saigon beer products in the table below:

Product

Volume

Price (VND)

Saigon Special Sleek 330ml Beer

1 can

15,000

6 cans

89,000

1 crate

349,000

Saigon Chill 330ml Beer

1 can

18,000

6 cans

102,000

1 crate

290,000

Saigon Lager 330ml Beer

1 can

12,300

6 cans

70,000

1 crate

269,000

The price of Saigon beer may change depending on the unit and the time of year (Updated November 2023). Therefore, customers should follow Kamereo to update the latest prices.

Where to buy wholesale Saigon beer from a reputable source?

The demand for beer and alcohol consumption in Vietnam is very high, with an average of about 170 liters of beer consumed per person per year. Therefore, liquor and beer businesses and drinking establishments are growing rapidly. At this time, a reliable and quality source of beer supply is very important. If customers are unsure where to buy Saigon beer in large quantities, please refer to Kamereo.

One of Kamereo’s special features is the smart connection from suppliers to customers. As a result, orders are delivered quickly and on time. Customers can rest assured that their business operations will not be interrupted.

Kamereo is a reputable distributor of Saigon beer
Kamereo is a reputable distributor of Saigon beer

In addition, Kamereo has a large warehouse system operated on advanced technology to meet the needs of both small and large customers. All Saigon beer products are distributed officially to ensure the quality and peace of mind of customers.

Some frequently asked questions about Saigon beer

Here are some common questions about which country Saigon beer is from that many consumers are interested in. Let Kamereo Blog provide you with the most accurate answers.

What year was Saigon Green Beer produced?

Saigon Green Beer was first produced in July 2000. This is a premium beer product from Saigon Beer, produced with modern technology. Therefore, the product brings a delicious, rich flavor, suitable for the taste of the Vietnamese people.

Which company does Saigon beer belong to?

Saigon beer is a product of Saigon Beer – Alcohol – Beverage Corporation (SABECO). This is a joint-stock company established in 1977 in Vietnam. SABECO is the largest beer company in Vietnam, accounting for about 40% of the market share. SABECO has a wide distribution network across the country and owns famous beer brands such as Saigon Special Beer, Saigon Lager Beer, Saigon Export Beer, and more.

SABECO's main office in Ho Chi Minh City
SABECO’s main office in Ho Chi Minh City

Who owns the Saigon beer brand now?

The Saigon beer brand is currently owned by ThaiBev, a large beer and alcohol corporation from Thailand. However, SABECO – the company that produces Saigon beer – is still a Vietnamese company, subject to Vietnamese law.

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I hope that through the article “Which country is Saigon beer from?” in the Q&A section, you have gained a better understanding of this major beer brand in Vietnam. If you need to buy Saigon beer in large quantities, please contact Kamereo for assistance from a consultant!

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Nguyễn Đức Thạnh

Nguyễn Đức Thạnh

Thạnh is a creative content expert with many years of experience. Particularly, he regularly shares in-depth content on business, cuisine, technology, and lifestyle through a unique and relatable perspective. Follow Thạnh to embark on a journey of discovering fascinating insights through every word!View Author posts

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