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With an average annual revenue growth exceeding +300% since its launch in 2019, KAMEREO has become one of Vietnam’s largest B2B e-commerce food supply startups.
June 21, 2024, HO CHI MINH CITY – In a continuous effort to meet the increasing consumer demand for clean, convenient, and nutritious food products, KAMEREO, Vietnam’s leading B2B food ordering platform, proudly introduces today its “Ready-to-Eat” vegetable line – a new step forward in providing clean, convenient, and nutritious food for Vietnamese consumers.
KAMEREO demonstrates a clear commitment to quality and self-reliance in producing this product line, utilizing only purified water filtration systems for preliminary processing and adhering to stringent Japanese standards to ensure food safety and hygiene for all products. Every process from ingredient selection to packaging is carried out in Vietnam, allowing them to maintain the strictest quality control.
KAMEREO demonstrates a clear commitment to quality and autonomy in producing this product line. They exclusively use purified water filtration systems for preliminary processing and adhere to stringent Japanese standards to ensure food safety and hygiene for all products. Every process, from ingredient selection to packaging, is carried out in Vietnam, allowing them to maintain the most rigorous quality control.
KAMEREO is pleased to introduce the new packaging for this product line, featuring a simple yet sophisticated design. The incorporation of an inner tray enhances the product’s cleanliness and hygiene. Through this innovation, KAMEREO aims to provide consumers with a convenient way to enjoy vegetables quickly and effortlessly, eliminating concerns about preparation.
Mr. Taku Tanaka, CEO of KAMEREO, states: “We believe that by providing ‘Ready-to-Eat’ pre-packaged vegetable products, KAMEREO helps consumers save time and promotes a healthier lifestyle, thereby enhancing community well-being. This initiative is also part of our sustainable development roadmap and commitment to public health that KAMEREO has pledged to uphold.”
The “Ready-to-Eat” vegetable products will be widely available at various convenience store chains including Ministop, Xanh La Deli, Vive City, and other partners across Ho Chi Minh City starting June 2024. KAMEREO expresses their hope to make a positive contribution by encouraging healthier lifestyles for consumers while helping them save time on meal preparation.
Recently, the company completed a Pre-Series B funding round, bringing its total capital raised to $7.2 million. This reinforces their leading position in B2B e-commerce for food supply in Vietnam. The company is also progressively developing its line of branded products.
