In recent years, the mini supermarket business model has attracted a lot of interest from investors. However, it remains a challenging venture for various reasons, particularly in sourcing quality products. Let’s explore with Kamereo where to find products for your mini supermarket in the article below!
What Products to Stock When Opening a Mini Supermarket?
First, you need to list the products your mini supermarket will carry. The products should be categorized into two main groups:
- Dry and Fresh Foods: Fresh foods require more stringent storage conditions and may need specialized refrigerators, freezers, and display shelves.
- Non-Food Products: These typically include household items, cosmetics, cleaning products, spices, snacks, packaged foods, etc.
The choice of product categories depends on the type of mini supermarket you aim to establish. You can opt for a general model offering a variety of products or focus on specialty items or a particular product line such as dairy products or imported cosmetics.
To run a mini supermarket, you need a diverse inventory of around 2,000-3,000 items, depending on the store’s size. This means sourcing from more than 100 different suppliers may be necessary. Selecting the right products that sell well is the most crucial factor for ensuring the supermarket’s success.

Where to Source Products for Your Mini Supermarket?
Once you’ve determined the product categories, including specific items and brands, the next step is finding reliable sources for your mini supermarket’s inventory.
Kamereo: A Trusted Supplier for Mini Supermarkets
If you’re concerned about managing too many suppliers, Kamereo is an efficient choice. We are a reputable supplier in the F&B sector, serving Hanoi, Ho Chi Minh City, and surrounding areas. Kamereo’s catalog covers everything from fresh foods and consumer goods to non-food products, ensuring all customer needs are met.
Please refer to some of the products being offered at Kamereo:
Frozen USA Beef Short Plate 450g-550g (Cut 2mm)
135,000đ/PACK
MRT Frozen Beef Short Plate 500g
135,000đ/BOX
NH Foods Frozen Pork Belly Slice 2mm 1kg
249,000đ/PACK
322,000đ/PACK
NH Foods Frozen Pork Belly Slice 2mm 250g
65,000đ/PACK

Frozen Pork Belly (Purchase Package Charged By Kg)
155,000đ/KILOGRAM
NH Foods Smoked Bacon 200g
52,000đ/PACK
66,500đ/PACK
Le Gourmet Frozen Smoked Pork Belly XL 1kg Package
239,000đ/PACK
300,500đ/PACK
CP Frozen Pork Belly 1kg Package
165,000đ/PACK
195,000đ/PACK
NH Foods Frozen Pork Belly 1kg
149,000đ/KILOGRAM

Frozen Soup Dumplings 500g
199,000đ/PACK
Korokke Frozen Curry Filled 600g
99,000đ/PACK

Frozen Mini Cabbage Okonomiyaki 300g
72,000đ/PACK
Frozen Japanese Pancake With Sauce 250g
93,000đ/PACK
Ajinomoto Gyoza Pork and Chicken 570g
109,000đ/PACK
Viet Sin Frozen Traditional Beef Balls 500g
35,000đ/PACK
Viet Sin Frozen Beef Balls 500g
79,000đ/PACK
MRT Frozen Minced Beef 1kg
185,000đ/PACK
220,500đ/PACK
Viet Sin Frozen Australian Beef Balls 500g
76,000đ/PACK
Koyu Frozen Chicken Feet 1kg
85,000đ/PACK
Roasted Coffee Powder 320g
150,000đ/PACK
Trung Nguyen I Ground Coffee 500g
104,000đ/PACK
Trung Nguyen S Ground Coffee 500g
88,000đ/PACK
Trung Nguyen Sang Tao 1 Ground Coffee 500g
125,000đ/PACK
Trung Nguyen Sang Tao 5 Coffee 340g
175,000đ/PACK
Trung Nguyen Suc Song Ground Coffee (Brown) 500g
129,000đ/PACK
Dasani Water 1.5L x 6 Bottles
43,000đ/CASE
47,500đ/CASE
Coconut Water Cocofresh 1L
37,000đ/BOX
43,500đ/BOX
Halley Soda Water 500ml
18,000đ/BOTTLE
Halley Sparkling Lemon Soda 500ml
16,000đ/BOTTLE

Vfresh Fruit Nectar Peach 1L
41,000đ/BOX
48,000đ/BOX

Vfresh 100% Fruit Juice Orange 1L
55,000đ/BOX
63,500đ/BOX
Vfresh Fruit Juice Grape 1L
49,000đ/BOX
59,500đ/BOX

Vfresh 100% Fruit Juice Apple 1L
43,000đ/BOX
49,000đ/BOX

Vfresh Fruit Nectar Guava 1L
46,000đ/BOX
52,500đ/BOX
Hortex 100% Orange Juice 1L
55,000đ/BOX
Malee 100% Orange Trio Orange Juice with Orange Pulp 1L
63,000đ/BOX
70,000đ/BOX
Hortex Nectar Cherry Juice 1L
65,000đ/BOX
Hortex 100% Tomato Juice 1L
55,000đ/BOX
Prima Tomato Juice 100% 1L
47,000đ/BOX
54,500đ/BOX
Vietnamese Thick Noodle
22,000đ/KILOGRAM
Vietnamese Thick Noodle Without Flour
18,000đ/KILOGRAM
Sa Giang Prawn Cracker (Squid Flavor) 200g
19,000đ/BOX
Sa Giang Non Spicy Prawn Cracker 200g
19,000đ/BOX

Sa Giang Prawn Cracker Square 400g
43,000đ/PACK
Sa Giang Prawn Cracker 500g
43,000đ/PACK
Pho Fresh Noodle
18,000đ/KILOGRAM
Safoco Rice Paper 300g (16cm)
20,000đ/PACK
Safoco Rice Paper 300g (22cm)
20,000đ/PACK
Safoco Rice Noodles 500g
33,000đ/PACK
Hue Style Fresh Noodle
18,000đ/KILOGRAM
Vietnamese Fresh Rice Vermicelli
17,000đ/KILOGRAM
Safoco Fresh Rice Vermicelli 300g
21,000đ/PACK
Golden Farm Crunchy Peanut Butter 510g
86,000đ/BOX
96,500đ/BOX
Golden Farm Creamy Peanut Butter 340g
63,000đ/BOX
70,500đ/BOX
Golden Farm Creamy Peanut Butter 510g
86,000đ/BOX
97,000đ/BOX
Jif Creamy Peanut Butter 454g
137,000đ/BOX

Seasoned Dried Gourd Strips 1kg
240,000đ/PACK
Del Monte Whole Kernel Corn 420g
36,000đ/CAN
Meizan Pancake Flour 400g
13,000đ/PACK
14,500đ/PACK
Andros Top Up Jelly Lychee 1kg
79,000đ/PACK
Knorr Lime Powder 400g
125,000đ/PACK
141,000đ/PACK
Maggi Lemon Powder 350g
95,000đ/PACK
104,500đ/PACK
O!Sajang Cheese Powder 250g
55,000đ/PACK
Consomme Flavor Seasoning Powder 100g
55,000đ/JAR
Vietsan Turmeric Powder 100g
12,500đ/PACK
Vipep Five Spices 40g
23,000đ/JAR
Ajinomoto Big Seed 1kg
71,000đ/PACK
82,500đ/PACK
Ajinomoto Big Seed 400g
32,500đ/PACK
41,500đ/PACK
Ajinomoto Big Seed 454g
35,500đ/PACK
45,500đ/PACK
Ajinomoto Small Seed 1kg
65,000đ/PACK
74,000đ/PACK
Ajinomoto Small Seed 5kg
309,000đ/PACK
352,500đ/PACK
Puratos Chocolate Powder No Sugar 1kg
379,000đ/KILOGRAM
Ajinomoto Chicken Powder 1kg
115,000đ/BOX
144,000đ/BOX
Knorr Chicken Stock Powder 1kg
139,000đ/BOX
180,500đ/BOX
Maggi Chicken Stock Powder 1kg
145,000đ/PACK
Marui Wasabi Powder 1kg
239,000đ/PACK
Knorr Demiglace Brown Sauce Mix 1kg
339,000đ/BOX
403,000đ/BOX
Chili Powder 1kg
175,000đ/PACK
Kamereo products undergo strict quality inspections, ensuring that your supermarket’s goods are always fresh and safe for consumers. Moreover, Kamereo has direct relationships with manufacturers and distributors, eliminating unnecessary intermediaries to offer you the most competitive prices.

Additionally, Kamereo uses modern technology to manage orders and track inventory. This allows you to easily oversee your mini supermarket’s stock. You can quickly and accurately check order status, saving time and effort.

Product Distributors
After setting up shelves and displays, sales representatives from manufacturers often visit mini supermarkets to introduce their products. Purchasing from these representatives is a popular option as the goods come through official distribution channels.
The downside is that you often need to buy in bulk to access promotional deals for better prices. However, it gives you opportunities to participate in incentive programs like product accumulation, promotional display rewards, and receive POSM, PC, or PO marketing materials for your store.
You can also explore product sources from nearby mini supermarkets or grocery stores to identify suitable distributors. Social media and product distribution groups can be used to post requests for suppliers, attracting sales representatives to introduce products to you.

Wholesale Markets
Sourcing from wholesale markets allows you to purchase a wide variety of products at good prices without needing to buy large quantities or fixed amounts. Traders can help you source products at competitive prices without requiring bulk purchases. Like company sales reps, traders can introduce products directly at your store, then source from the market for delivery.
However, if you’re new to the mini supermarket business, this source might not be advisable. Controlling product quality can be challenging, and price negotiations might not meet your expectations.

Distributors and Retail Stores
When buying in small quantities, consider sourcing from wholesalers or retail stores. The advantage is that you can purchase small amounts while still enjoying favorable prices.
Moreover, you only need to work with one supplier to find most, if not all, the standard products your mini supermarket requires. Wholesale suppliers often have specific addresses, providing better assurance about product quality, which reduces risks of counterfeit goods and ensures responsibility for defective items.

Imported Product Contractors
Stocking imported products, especially cosmetics, confectionery, and beverages, can give your mini supermarket a competitive edge. International FMCG companies distribute products in Vietnam through authorized channels, which can be accessed via contractors.
The distribution system for imported products functions similarly to local consumer goods companies, with marketing representatives available for contact. A significant advantage is that your supermarket will have valid invoices and documentation for regulatory inspections.

Import hand-carried goods
Portable goods are often sold at wholesale markets, developed through niche market channels on social networks. Besides, some products can be introduced through acquaintances. These products often have uniqueness, creating a highlight for your mini supermarket.
However, importing portable products also poses many risks because it is difficult to check the origin and quality. At the same time, ensuring complete documentation is also more complicated than other official methods of picking up goods.

Direct Import and Online Platforms
For imported products not distributed in Vietnam, you can source products by contacting manufacturers directly or purchasing from reputable international e-commerce platforms. However, you need to buy in bulk to optimize prices and reduce shipping costs. This method ensures quality, authenticity, and provides complete documentation.

Considerations When Sourcing for a Mini Supermarket
The market for mini supermarket supplies is vast and accessible. To minimize risks, consider the following tips:
Prioritize Branded Products
Stocking well-known brands will attract customers and establish buying habits. For such products, purchase directly from distributors to ensure competitive pricing and access promotional programs. Avoid sourcing from small dealers, markets, or intermediaries without sufficient product information.

Compare Prices Across Different Suppliers
Although suppliers may offer similar products, prices can vary. Each supplier typically has specific product lines with lower prices. Therefore, survey prices carefully before making purchasing decisions.
Use Inventory Management Software
To avoid losses and counting errors, use supermarket sales software. Barcode systems facilitate effective product management, and inventory levels are updated automatically with each transaction.

Always Request Complete Documentation
Ensure your mini supermarket has valid documentation for product origins to avoid legal risks such as fines, product seizures, or business license revocation during inspections.
Inspect Products Carefully Upon Delivery
Regardless of the source, it’s crucial to verify the quantity and quality of products upon delivery to prevent future disputes. If possible, record videos for added assurance.

Conclusion
Hopefully, these suggestions will help you find the best suppliers for your mini supermarket. With suitable sources, your business can operate more efficiently and contribute to sustainable growth. Follow F&B Business Experience for more valuable information about supermarket operations!
Read more: Guide to successfully opening a mini supermarket for beginners with high profits