With the rise of convenience stores, major hypermarkets are rapidly expanding the mini supermarket model to meet customers’ daily essential needs. This approach leverages proximity to residential areas, allowing customers to conveniently shop for necessities without traveling far.
This development not only enhances the hypermarkets’ market presence but also adds convenience for consumers, especially in a fast-paced lifestyle with growing consumption needs. Let’s explore the popular mini supermarket chains with Kamereo in this article!
What is a Mini Supermarket?
A mini supermarket is a small-scale retail store offering essential consumer goods and fresh food. These stores are typically designed for quick service and convenience, catering especially to those living in densely populated urban areas. Here are some key features of mini supermarkets:
- Compact size: Typically smaller than large supermarkets or hypermarkets, yet spacious enough to display a wide range of products.
- Diverse products: Offering various items from fresh produce, dry goods, beverages to household products, personal care items, and daily necessities.
- Convenience: Often located near residential areas, mini supermarkets provide quick shopping solutions, saving time for customers.
- Reasonable prices: Prices are generally adjusted to suit consumer needs, with many stores offering promotions to attract customers.
- Good customer service: Staff are usually trained to serve customers promptly and amicably, creating a friendly shopping atmosphere.

Mini supermarket chains are popular in Vietnam
Mini Supermarket Chains in Vietnam With the retail market boom, many major players have also entered this sector. Below are some popular mini supermarket chains in Vietnam:
WinMart+
WinMart is a well-known brand among Vietnamese families. Initially belonging to Vingroup, the convenience store chain was later transferred to Masan Group. Established in 2014, WinMart operates as a compact supermarket model, offering a comprehensive range of essentials through its WinMart+ network.
The stores provide a diverse product range, from fresh food to daily necessities, all meeting safety standards. With over 3,000 stores nationwide, WinMart+ is easily accessible in densely populated areas or via its official website.

Co.op Food
Co.op Food has over 12 years of growth in Vietnam, with more than 400 stores nationwide. Known for serving families and enhancing meal quality, Co.op Food offers a variety of essentials and fresh produce at reasonable prices, earning consumer trust and loyalty.

Satrafoods
Satrafood, operated by the Saigon Trading Group, opened its first store in 2011 and now has over 50 stores nationwide. Targeting homemakers, Satrafood focuses on fresh food rather than general essentials or fast food, distinguishing itself from other convenience stores through smart investment strategies.

Bách hóa XANH
Owned by Mobile World Group, Bách hóa XANH specializes in fresh food and daily essentials. Launched in late 2015, the chain has grown rapidly with nearly 2,000 stores across southern Vietnam and the South Central Coast. The stores offer a clean and friendly shopping environment, conveniently located for customer accessibility, ensuring product quality with clear origins and reasonable prices.

VISSAN
Established on November 20, 1970, VISSAN is a leading food company in Vietnam, involved in the production and sale of fresh, frozen, and processed meat products. With the slogan “Vitality Every Day,” VISSAN is committed to enhancing community health and quality of life, demonstrating a strong spirit of responsibility and ambition for development after 50 years of operation.

Kingfood Mart
Founded in late 2018, Kingfood specializes in high-quality fresh food. After nearly three years, with five stores in Ho Chi Minh City, Kingfood became a trusted shopping destination for consumers. From October 19, 2021, the brand was officially renamed Kingfood Mart to better define its mission and business model, offering a diverse product range including vegetables and both local and imported fruits.

Conclusion
The above mini supermarket chains offer a variety of products to meet Vietnamese consumer needs. Hopefully, this article provides useful information for you. Follow “Top Locations” to learn more about popular supermarkets in Vietnam!
Read more: Top 10 Largest Supermarket Chains in Ho Chi Minh City