• Be responsible for Marketing & Public Relation communication.
• Be responsible for the Marketing & PR budget.
• Supports related departments in branding tasks to ensure consistent brand image.
• Research media coverage and industry trends. Build reports on media work results.
• Initiates and recommends new Marketing & PR and communication opportunities and improvements to strengthen the brand equity/awareness.
• Closely keeps track on marketing and PR activities of the market to provide right adjustments for company in time.
• Supervise the planning and development of company marketing and communications materials.
• Participate in other relevant projects assigned by Line Manager

1. Marketing

• Devises, develops and regularly maintains marketing strategies, short- and long-term marketing goals, plans, tactics and programs based on the budget, potential of market, target customers, consumer needs, competitors, resources and abilities
• Provides strategic thinking, leadership and good business judgment in all aspects of marketing for brand including copy, media, promotion, research, marketing materials, etc.
• Monitors and evaluates brand performance to recommend and execute appropriate ways to improve brand equity and brand awareness.

2. Public Relation

• Oversee and develop all media and corporate communications (external and internal) strategies/calendar and action plans to enhance company reputation.
•  Analyze topics of interest to the business community and the media. Develop relevant contents (feature articles, press releases, advertorials, executive bios, corporate newsletters, and public speaking proposals) to promote the company brand.
• Build and strengthen the networks of traditional and social media.
• Build media protocol crisis communications plan. Lead the crisis communication process; provide training and strategic counselling on related issues.